Member-only story
Do you want to learn how to be a top-tier sales producer?
Do you want to be an expert at new business development?
I’m going to tell you the real truth about how it’s done.
My qualifications? No, I’m not in sales. I’m not in marketing. I’m not in business development
My qualification for telling you how to sell is that I’ve been the person responsible for multi-million dollar capital and operating budgets. I know how you should sell, because I’m the one who either buys from you, or tells you to get lost.
I can tell you who I buy from, and who I don’t buy from.
I can tell you why I buy, and why I hang up the phone.
I can tell you how to get your name in my contact list, and how to get your email deleted.
I’m not unique. The methods I’m describing either work (if they’re good), or fail (if they’re bad), on pretty much every busy purchaser you’ll ever meet.
First, here are some ways to make me reject you.
If you say, “I’m not trying to sell you anything,” I will never trust you — because you are selling.
If you say, “I’m looking for ways to help you,” I will never trust you — because you’re really most interested in helping yourself.
If you…