Identifying the Real Problem
The problem that you’re wrestling with is seldom the real problem. Finding the root makes all the difference. Here are some ideas to help.
“Bob, can you come up with a solution to our wireless problem?” All prospective wireless clients ask me this. And my answer is always the same.
“Oh, I can definitely give you a solution to your problem, but you may not want to pay for it.”
At first, they think I’m talking about my fee, but I’m not. That’s usually the least expensive part. The problem is that they don’t want to face the real…