There are two ways for any business to increase profits.
1. Reduce expenses
2. Increase revenue
During COVID-19 and the stay-at-home orders, one of these methods is common. The other method is uncommonly smart.
Right now, for most businesses, revenue is down. It certainly seems sensible to reduce expenses. This is the common method for dealing with reduced revenue. Tighten the belt a little, maybe spend more on advertising, and ride out the slump.